Reimagine, Reinvent, Reignite
After three sold-out events in 2024, Accounting Refigured returns on Thursday 8th May 2025 in Dubai—and this year, we’re taking things to a whole new level.
The world of accounting is evolving rapidly, and every firm faces the same critical challenge: embracing digital transformation while staying human-centred.
This isn’t just about adopting the latest tools—it’s about revolutionising the way your firm operates, empowering your team, and unlocking new growth opportunities. If you’re not adapting, you’re falling behind.
What can you expect?
- Visionary Keynotes: Be inspired by leading voices in the accounting and tech space.
- Engaging Panels & Fireside Chats: Learn from real-world success stories that you can replicate in your firm.
- Exclusive Insights: Discover the tools, strategies, and techniques transforming firms across the UAE and beyond.
- Unparalleled Networking: Connect with the region’s most ambitious accounting professionals and industry leaders.
- Hands-on Inspiration: Walk away with actionable ideas to grow, scale, and thrive.
Tickets are limited and selling fast—don’t risk missing out. Secure your spot today and join us in rewriting the rules of what accounting can achieve.
Register now and be part of the transformation!
| Time | Session | Description | Speaker(s) |
|---|---|---|---|
| 08:45 AM - 09:30 AM | Networking Registration & Networking |
Get registered and meet your fellow attendees while enjoying a cup of coffee or chai karak | All |
| 09:30 AM - 9:45 AM | Opening Session Welcome & Opening Remarks |
Get ready to embrace digital innovation and AI with a human touch. | Ayman Kaouri |
| 9:45 AM - 10:15 AM | Keynote State of the Region: Accounting for Ambition |
Discover the trends shaping the future of the region and how your firm can lead the charge. | Ayman Kaouri |
| 10:15 AM - 10:45 AM | Keynote The Evolving Accounting Firm: From Traditional to AI-Empowered |
Take actionable steps to transform your firm with AI-driven strategies while retaining a human-centred approach. | Fahim Ahmed & Mick Hili |
| 10:45 AM - 11:15 AM | Spotlight Session The Future of Accounting in a Digital-First World |
Explore how cutting-edge technologies can elevate your practice, enabling you to focus on growth and strategy. | Nadim Alammedine |
| 11:15 AM - 11:20 AM | Sponsor Highlight |
Hear innovative solutions that could be the game-changer for your firm. | — |
| 11:20 AM - 11:40 AM | Coffee Break |
Recharge, network, and reflect on actionable insights from the morning sessions. | — |
| 11:40 AM - 12:00 PM | Fireside Chat How I Built an Accounting Firm That Runs Itself |
Learn Jeri Williams’ formula for creating a self-sustaining firm where people and technology work in harmony. | Jeri Williams & Ayman Kaouri |
| 12:00 PM - 12:30 PM | Panel Discussion Get Ready for E-Invoicing |
Stay ahead of regulatory changes and transform compliance into an opportunity for business growth. | Omara Islam, Rayhan Aleem, Ayoub Al Shamali |
| 12:30 PM - 1:00 PM | Panel Discussion Automating Data Entry: A Missed Opportunity? |
Hear from experts on how OCR and AI are revolutionising efficiency and uncovering growth opportunities. | Fahim Ahmed, Sabby Gill, Nasheeda CC, Oxana Josan |
| 1:00 PM - 1:45 PM | Networking Lunch |
Enjoy a delicious meal, speak to our sponsors, and make connections that could transform your firm. | — |
| 1:45 PM - 2:15 PM | Keynote Beyond Compliance: The Tech That Unlocks New Revenue Streams |
Discover how to scale your firm, add premium services, and work with higher-value clients without increasing headcount. | Joe David |
| 2:15 PM - 2:30 PM | Insights Session Top AI Tools to Market Your Firm |
Leave with a toolkit of AI-powered marketing hacks to generate more leads and clients. | Zubair Mohammad |
| 2:30 PM - 2:45 PM | Panel Discussion Is Personal Branding for Accountants the Key to Growth? |
Unpack the secrets behind personal branding and why it’s a critical strategy for your firm’s success. | Zubair Mohammad, Lena Barwick & Muhammed Shafeekh |
| 2:45 PM - 3:15 PM | Inspiration Session Inspire Session |
Unlock new perspectives with insights from an industry leader, helping you think differently about growth and innovation. | Special Guest |
| 3:15 PM - 3:30 PM | Closing Session Closing Remarks |
Recap the biggest takeaways, thank you for joining us, and explore what’s next on your journey to success. | Ayman Kaouri |
A community of accountants and bookkeepers you won't find anywhere else
Innovative Ideas
Walk away with real tools and skills to implement in your firm, from adopting cutting-edge technology to building high-performing teams.
Leadership Development
Learn how to become a more effective leader within your firm. Insights into building and nurturing a high-performing team.
The Future of Accounting
Hear from industry leaders about what’s next for accounting in MENA. With exclusive insights into emerging trends and that are shaping the future.
Networking & Collaboration
Connect with your peers, share ideas, collaborate, and tackle the industry's biggest challenges together.
Buy tickets
Accounting Refigured 2025 is your chance to dive into the latest trends, tools, and strategies redefining the profession. From keynotes to practical panel session from your peers, you’ll walk away with actionable insights to elevate your practice and outpace the competition.
Tickets are selling in waves—and the earlier you buy, the better the price.
Don’t wait! Secure your spot now and be part of the transformation.